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Master of Information Science (Competitive Intelligence) |
Specifically, this programme aims to :
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Provides fundamental knowledge and experience in the field of competitive intelligence.
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Enhanced your analytical and conceptual skills in handling competitive intelligence issues.
- Foster your managerial skills and knowledge in environmental scanning and developing strategic information systems.
With the continuous growth and advancement of the information and communication industry coupled with the high intensity of competition in the business environment, competitive intelligence plays an important role in today’s organisation. Competitive intelligence is a process by the key management people in the organisation to assess the growth and development of an industry and assess its capabilities and behavior of the existing and new competitors in an effort to maintain or sustain the competitive edge of an organisation. Consequently, information science plays an important role in providing fundamental input towards more effective planning and decision making in the organisation’s business activities.
This programme is developed by OUM in collaboration with the University of Paul Cezanne, Marseille, France to meet the needs of the industry of having professionals with the expertise in competitive intelligence. To ensure high quality best practices are adopted in sync with the established theories, this programme also incorporated the leading institution in managing information science through the application of SPSS software.
Credit requirements to graduate are as follows:
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| Courses |
Credit Hours |
| Core Courses for Programme |
15 |
| Elective Courses for Area of Specialisation |
15 |
| Master’s Project |
6 |
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| Total |
36 |
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Programme Structure
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| Core Courses |
| Subject Name |
Credit |
| International Macroeconomy
GMIM 5103: International Macroeconomy
This course focuses on the elements of macroeconomy, macroeconomic theories and models, macroeconomic issues in the open and dynamic economy like unemployment, growth, inflation, financial crises, exchange rates, trade blocs, and technological progress. This course also emphasizes on sectoral growth, international trade, business cycles, monetary and fiscal policies, and how these elements affect the mechanisms of the corporations and the nation.
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3 |
| Competitive Strategy
GMCS 5103: Competitive Strategy
This course focuses on the concept of competitive strategy, competitive advantage, types of competitive advantages, external and internal analysis, setting goals, dynamics of competition, and making decisions about organisational structure consistent with the competitive strategy of the organisation. Learners will be exposed to the latest application of managerial tools and techniques that should be utilized in assisting the decision-making process. Emphasis would also be made to evaluate the impact of situations and implications to the organisation as a whole.
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3 |
| Knowledge Management
CMKM 5203: Knowledge Management
This course prepares learners for knowledge management and its role in modern organisation. Implementation of knowledge management involves the use of technology. In this course learners will be introduced to the various technologies that can be used in knowledge management implementation. This course will also discuss issues related to the effective use of knowledge management in organisation.
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3 |
| Research Methods in Competitive Intelligence
GMRM 5103: Research Methods in Competitive Intelligence
This course focuses on the research elements, components, and processes in scientific research, its purpose and importance. Various types of research, characteristics of scientific research, logical methods of reasoning and hypothetic-deductive method are discussed. The course will also help learners formulate research problems, research objectives, theoretical framework, hypothesis formulation, research design, data collection methods, scale and measurements, reliability and validity, data analysis methods, report writing and presentation
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3 |
| Applying Data Mining Techniques
CMDM 5103: Applying Data Mining Techniques
This course coves the basic skills required for analyses. It also covers concepts fundamental to understanding and applying of data mining methods.
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3 |
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| Specialisation |
| Subject Name |
Credit |
| Competitive Intelligence
GMCI 5103: Competititve Intelligence
This course focuses on the concept of competitive intelligence, technology watch, competitive intelligence unit in the organisation, processes in competitive intelligence, intelligence cycle, methodology of information management selection and analysis, barriers in competitive intelligence, socio-economic constructs and protection of information in organisation. Learners will be exposed to the latest application of managerial tools and techniques on information management and analysis that could be utilized in making strategic decisions in the organisation. Emphasis would also be made to evaluate the impact of situations and implications to the organisation as a whole.
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3 |
| Information Strategies
GMSI 5103: Information Strategies
This course focuses on the development of commercial data bases from the search process to information creation, sources of information, types of formal and informal information, goals and strategies for informal information, validation, categorisation, and building databases, documentary and aspects of bibliometics. Learners will be exposed to the application of relevant tools and techniques on information management and analysis that could be utilised in making strategic decisions in the organisation.
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3 |
| Information Analyses and Dissemination
GMAI 5103: Information Analyses & Dissemination
In competitive intelligence information need to be analysed to be able to see the links between larger groups of information. Analyses of information for competitive intelligence need a strong command of concepts and theories as well as techniques of information capturing, storing and processing. In this course relevant concepts and theories as well as techniques of information capturing, storing and processing will be presented. Practical use of concepts, theories and techniques will be discussed.
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3 |
| Intellectual Property, Brain Mapping & Innovation
GMIP 5103: Intellectual Property, Brain Mapping & Innovation
This course focuses on the concept of innovation, innovation thinking, intellectual property, innovation processes, brain mapping, technology forecasting, tools and techniques for forecasting, databases for innovation and analysis. Issues related to innovation and intellectual property, role and barriers of innovation and IP are also discussed.
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3 |
| Organising Competitive Intelligence
GMIU 5103: Organizing Competitive Intelligence
The first step in creating a Competitive Intelligence Unit in an organisation is the Audit step which analyzes all the whereabouts of the information circuits and uses in the organisation. In the upstream stage, a careful analysis of the vision of the company through the CEO should be made. The integration of these decision makers in the Unit process is fundamental. The steps which will be followed include Information audit, debriefing of the audit, analysis of results, projection and cost of the unit, facilities (networks, internet hosts and computer), labour force, technical and economic competencies, human networks, interaction of the competitive intelligence unit with tacit organisational knowledge, outputs from the unit, and final design of the unit.
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3 |
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| Project Work |
| Subject Name |
Credit |
| Master’s Project |
6 |
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Programmes 
